Friday, January 24, 2014

CC 3.2

In a recent article by Sun News entitled, "Kyrie Irving's new 'Uncle Drew' video debuts" by Mary Schmitt Boyer proves why gender roles are not a problem in the "Uncle Drew" Pepsi Commercial. In the process describes a little bit of the background behind the main the character's and who they are.As off now there are 3 commercials with the star Kyrie Irving. 

Mary Schmitt Boyer, writer for Cleveland.com, says, "Former UConn star Maya Moore, now with the WNBA champion Minnesota Lynx, also appeared as "Betty Lou,'' the first woman featured in the series." Maya Moore appears on the Pepsi Commercial proving that both genders are equally favored.Pepsi has 1 out of 3 with a main character as woman.With more commercials to come could potentially have more women. 

Mary Boyer, also writer of the Plan Dealer, states, "Robinson, who was with the Chicago Bulls last season before joining the Denver Nuggets this season... Pepsi MAX & Kyrie Irving Present: Uncle Drew: Chapter 3'' was released online on Monday with Robinson playing "Lights." Robinson is also another one of the main characters on the commercial. All of these main characters are also NBA/WNBA stars. In the commercial, Betty Lou is Lights girl, which shows why main characters are not always men. 

Mary also adds, "In Chapter 3, Uncle Drew shifts from New Jersey to Chicago, where Uncle Drew goes to a jazz bar to track down Lights, who joins up in spite of opposition from Betty Lou, an overprotective woman." During Betty Lou's appearance to the game, she gets told by a few bystanders to get off the court. In the process, she replaces some guy on the team and shows up all the other guys on the court. She shows that women are strong courageous also and don't back down. 

Personally, I think that Pepsi did well in adding a women to the mix. And not making just the main character a guy in the commercials.While maintaining both genders to be shown equally. When she appeared at the scene, all cameras were on her while she played with a bunch of guys. Not to mention she also embarrassed a few by crossing them over. 

Overall, the commercial not only made Pepsi products more public and want people to buy their product, but also showed that women can do things that men do and sometimes even better. Maya Moore did in fact embarrass a few guys in front of cameras and huge crowds.  

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